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The First Marketer Podcast
Conversations with early marketers behind some of the fastest growing startups about a project that was key to their growth
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Alex Kracov: navigating enormous growth in a start-up
47 minutes
Amy talks with Riddhi, the former Head of Marketing at Gusto, about how she created a content marketing strategy that provided real value for their customers, and how she made it Gusto’s mission to help small businesses survive the pandemic by creating easy to understand content that businesses could act on.
Episode details
02
Ophir Prusak
Head of Product Marketing, Rivery
and more
Ophir Prusak and Rivery: taking the leap to product lead growth
1 hour, 22 minutes
Amy chats to Ophir, the Head of Product Marketing at Rivery, about how he drove Rivery's expansion from being completely sales-led to including include a self-service version of their product, and in the process moving from a human-driven approach to a data-driven one.
Episode details
01
Riddhi Shah
Former Head of Marketing, Gusto
01
and more
Riddhi Shah: turning a crisis into an opportunity
47 minutes
Amy talks with Riddhi, the former Head of Marketing at Gusto, about how she created a content marketing strategy that provided real value for their customers, and how she made it Gusto’s mission to help small businesses survive the pandemic by creating easy to understand content that businesses could act on.
Episode details
Copyright 2021
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